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Reputation Management consists of controlling an individual’s or a business’s online reputation. Before the internet became so popular, it was just a part of public relations but nowadays it is mainly internet related. If an individual or business has any less than flattering information online, it can be devastating. Reputation management can help to remove or take the focus off of any online negativity. It can also provide businesses with suggestions on how to direct more traffic to a particular website.

Reputation management has many different methods when it comes to repairing online reputations or bettering business practices. It mainly uses search engines to do this. Taking content from a particular website and optimizing it can make it more accessible to online searchers. The content may move to the first or second page of the search engine results, making it more noticeable while at the same time, downplaying any negative comments.

Improving online content can boost a business’s productivity. A Reputation Management agent may suggest revamping a website to portray it in a more positive light. They may also suggest that a company is able to connect with customers and to affectively handle customer concerns, encourage customers to present feedback, and promote sales and discounted items.