Reputation Management for Engineers

In the business world, a reputation can be everything. The higher you climb the corporate ladder, the greater the potential fall. And when these falls happen, they aren’t always something you could control. If you were at the helm when a company’s stock plummeted, or if you were the engineer who was in charge as a big project failed, your reputation may be less than desirable. One failure has undermined your successes, and the frustration can be great.

Sometimes you simply have no reputation. You could have been the top of your class in structural, but unless you went to one of the well-known schools, no one may care. People ask every day how to get ahead. It is true that it’s good to know someone, especially when you are trying to get started. If you can highlight WHAT you know, though, you can go a long way toward building a reputation that is strong and for which companies will volley.

For both of these Engineers the answer could be as simple as contacting a reputation management firm like A good reputation management firm will work in either of these scenarios, regardless of if it is proactive reputation building, or retroactive reputation rebuilding. A reputation manager is there to help.

If a reputation management firm has the right tools the progression is very similar in both of these situations. The process will start with a review of what is out there on you and your career. Next, the reputation manager will work to accentuate the positives and diminish the credibility of the negatives. In some cases, they will work to completely remove negatives that are falsely represented. This is the first stage, making your current reputation look good.

In the second stage, a reputation management firm will keep your reputation looking good through constant monitoring of your presence. This is where reputation management for engineers goes from good to great as negativity is squashed at the source before it can become an issue, and the positives are brought forth with a bright spot light.

Bringing it all together is the firm’s consideration of your marketing. It is true as an engineer you may have never considered that you need marketing, but everything that is out there is marketing for you in some way. If you have a website or a blog a reputation manager will be sure that it is making you look as good as possible. Here, your great reputation will step forward to extraordinary and you will see your career follow.

Whether you’re an old hat or just starting out, why not give your new life a running start with


Overnight Reputation was founded with one goal in mind: helping businesses and individuals clean up and maintain a positive online reputation.

For more information about Overnight Reputation or how the company can help you with a reputation problem contact Brandon by phone at 559-871-1613, email, or through the contact form.

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